Customer Engagement
Effective customer engagement is critical for program administrators aiming to promote heat pump adoption in their programs. It is important that program administrators collaborate with contractors, distributors, utilities, energy service providers, and nonprofit organizations to convey the value of heat pumps to homeowners, highlighting benefits like utility bill savings, energy efficiency, and reduced environmental impact. This section provides resources with key strategies for conveying the value of heat pumps, addressing common homeowner questions, offering guidance on purchasing, operation, and maintenance, and tools to support customer education on various heat pump topics.
Messaging Heat Pump Systems to Customers
- Messaging Strategies to Drive Heat Pump Adoption - Center for Energy and Environment
This report outlines strategies to increase heat pump adoption in Minnesota by improving communication between program administrators and customers. It provides insights into effective messaging that highlights heat pump benefits, addresses common customer concerns, and encourages broader acceptance of this energy-efficient technology.
- Messaging Comprehensive Retrofits - ACEEE
This report outlines actionable recommendations to enhance the effectiveness of energy efficiency programs by refining their structure and presentation. By leveraging research findings and behavioral insights, it emphasizes the importance of targeted outreach and tailored upgrade packages, highlighting how strategic marketing can address homeowner barriers and significantly increase the adoption of comprehensive retrofits.
- Heat Pump HVAC Marketing Toolkit - ENERGY STAR
This toolkit provides marketing strategies and materials to help promote ENERGY STAR-certified HVAC systems, with a focus on heat pumps. It includes messaging guidance, customizable assets, and best practices to effectively communicate the benefits of energy-efficient heating and cooling solutions to customers.
- Focus on Heat Pumps - Focus on Energy
This animated short video explains what a heat pump is and highlights its benefits for customers.
- Focus on Dual Fuel Heat Pumps - Focus on Energy
This animated short video explains what a dual fuel heat pump is and highlights its benefits for customers.
Debunking Common Myths About Heat Pumps to Customers
- Heat Pump Myths - EEA
This guide presents a list of 7 myths along with the corresponding facts to debunk them.
- Heat Pump Myths and Facts - Efficiency Maine
This guide presents a list of 10 common myths about heat pumps, paired with factual information to debunk them.
General Customer Education
- Heat Pump Systems Overview - Department of Energy
The Department of Energy's heat pump information page offers guidance on the benefits, types, and uses of heat pumps, as well as tips for selecting and maintaining them.
- Heating and Cooling with a Heat Pump - Natural Resources Canada
This guide is intended for homeowners looking for background information on heat pump technologies in order to support informed decision-making regarding system selection and integration, operation and maintenance.
- Heating and Cooling with a Heat Pump - Love Electric
This website houses resources and links to help consumers learn about heat pump systems, rebates, and more.
Customer Guidance on Purchasing a Heat Pump
- Air Source Heat Pump Buying Guide - NEEP
This guide explains what a heat pump is, its operational mechanics, the available types, and how to select one for your home. It also addresses heating and cooling costs, debunks outdated myths about high-efficiency models, and provides a checklist of questions for potential installers.
- Electric Heat Pump Customer Buying & Operation Guide - Focus on Energy
This guide is a detailed, 30-page resource for consumers that helps them understand, purchase, and operate their heat pumps. It includes an FAQ section addressing commonly asked questions.
- Heat Pump Buying Guide - NYS Clean Heat
This guide helps consumers understand heat pumps, highlighting their benefits and assisting them in choosing the right system for their needs.
Customer Guidance on Heat Pump Operation and Maintenance
- You Installed an Air Source Heat Pump, Now What? - CEE
This guide offers operating tips, maintenance advice, and answers to frequently asked questions to help users effectively manage their systems.
- Heat Pump User Tips - Efficiency Maine
This guide provides a list of 12 tips for consumers to optimize the efficient operation of their heat pump systems.
- Getting the Most from Air Source Heat Pumps - NEEP
This guide offers homeowners tips to maximize comfort and savings from their heat pump systems.
Tools for Customers
- Home Improvement Savings - ENERGY STAR
This tool helps users identify eligible heat pump products, create savings plans, and find financial incentives like tax credits, rebates, and discounts. It also offers resources for income-based assistance with upgrades and connects users to local installation professionals and retailers.
- How much money can you get with the Inflation Reduction Act? - Rewiring America
This tool allows users to input household information to determine their potential financial eligibility under the Inflation Reduction Act.
- Heat Pump Planner Quiz - NYS Clean Heat
This interactive tool helps consumers pick which heat pump system would be best for their home.
- Personal Electrification Planner - Rewiring America
This tool offers a personalized electrification planner tailored to individual homes, lifestyles, and priorities.
- Residential Solution Navigator - Daikin
This tool assists customers in estimating system sizing, pricing, and locating nearby installers while also recommending suitable Daikin systems.
- Residential Heating System Cost Calculator - Efficiency Maine
This calculator helps consumers estimate annual heating costs for various heating systems.
- Life Cycle Cost Estimate Tool - ENERGY STAR
This calculator estimates the annual and life cycle costs and savings associated with air source heat pumps.
- Savings Calculator - ComEd
This calculator evaluates the potential impact of a heat pump on heating and cooling expenses. It provides estimated ranges for current heating and cooling costs, as well as projected changes to annual and monthly bills and environmental benefits.