Guidance for Program Administrators

Toolkits for Program Implementation

Toolkits are valuable resources for program administrators, offering a collection of relevant materials in an easy-to-use format. The Midwest Air Source Heat Pump Collaborative has created several toolkits to support those involved in program administration, workforce development, and heat pump market transformation. Below, you'll find links to toolkits developed by the Collaborative, as well as those from external organizations with expertise in heat pump program administration, workforce development, and market transformation.  

Midwest Air Source Heat Pump Collaborative Toolkits

Low-Income Toolkit for Program Administrators

This toolkit contains resources to help program administrators develop and implement heat pump programs for low-income customers. It covers essential aspects such as program design, funding sources, communication strategies, customer support, and more, aiming to ensure equitable access to heat pump technology for underserved communities.

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Local Government Toolkit

This toolkit contains resources for local governments looking to develop heat pump programs. From municipalities just starting to explore heat pumps to those with existing heat pump engagement, these resources aim to inform local governments wherever they are in their heat pump journey.  Three different versions of the toolkit were created, tailored to needs of distinct audiences. First, the elected officials and executive officer version provides a broad base of information to inform program design considerations. Second, a municipal staff version informs city staff on relevant heat pump benefits, technical considerations, and intersections with permitting and existing programming. Third, a local resident and business version was created with need-to-know information on this emerging technology to save on energy bills.

Residents | Municipal Staff | Executive Office Staff

Contractor Training and Summit Toolkit

This toolkit contains resources to assist program administrators in organizing contractor training sessions and industry summits to improve program impact and engagement.

~Coming in 2025~

Equitable HVAC Workforce Development Toolkit

This toolkit contains resources designed to support HVAC workforce development stakeholders by offering guidance on promoting equity during a period of significant industry change due to increased heat pump adoption. The materials aim to enhance recruitment, retention, and workforce diversity, equity, and inclusion, while ensuring the growth of a skilled workforce capable of meeting the demand for heat pump installations.

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External Toolkits

The Recruitment Toolkit - Building Performance Institute 

This toolkit supports efforts to recruit professionals into the residential industry, particularly HVAC contractors, plumbers, and home performance technicians, with resources for outreach, training, and job development.

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Heat Pump HVAC Marketing Toolkit - ENERGY STAR 

This toolkit provides strategies and materials to promote ENERGY STAR-certified HVAC systems, specifically heat pumps. It includes messaging tips, customizable assets, and best practices to communicate the benefits of energy-efficient heating and cooling solutions to customers.

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Better Buildings Residential Network Social Media Toolkit - Department of Energy

This toolkit offers guidance on selecting the most effective social media platforms for outreach. It provides strategies for program managers to attract home energy upgrade customers through social media, while noting the need to adapt strategies as trends evolve.

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Marketing Toolkit - ENERGY STAR 

This toolkit equips program administrators with co-branding resources to promote energy efficiency programs in collaboration with the ENERGY STAR brand, offering customizable materials that help enhance program visibility and trust.

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Better Buildings Designing Incentives Toolkit - Department of Energy  

This toolkit guides program administrators on designing effective incentive programs to encourage energy efficiency, offering best practices and tools to structure financial incentives that drive customer participation and program success.

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Clean Energy Financing Toolkit for Decisionmakers - EPA 

This toolkit provides an overview of various clean energy financing programs, focusing on energy efficiency, renewable energy, sustainable transportation, and electrification. It helps decisionmakers understand and explore financing options to support clean energy investments.

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Climate Equity and Community Engagement Toolkit - Emerald Cities Collaborative 

This toolkit assists cities and regions in developing community engagement plans for building electrification projects, with an emphasis on equity. It provides resources for engaging diverse communities and ensuring equitable outcomes in electrification efforts.

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